Known Value Items (KVIs), ultimately drive shoppers’ perception of a retailer’s brand. So, pricing KVIs accurately is vital for driving sales. However, competitive pricing strategies require constant data leverage. Retailers need to know what those consumer expectations are and make data-informed pricing decisions based on consumer, geographic, and competitor data.
In this guide you'll learn:
- How competitive dynamic pricing impacts retailers’ bottom line
- Strategies for leveraging data holistically to implement precision pricing strategies
- Why real-time pricing intelligence on KVIs is key for gaining market share in today’s retail landscape
