Our history

Ben and Dan were classmates at Cornell University before they worked together as early engineers at Applied Predictive Technologies, a retail analytics firm that was recently sold for $600M to Mastercard. Their experience at APT helped them see the opportunity for a high-quality data platform to bring more valuable insights to Fortune-500 companies.

Our family

Ben & Dan have assembled a fantastic team of developers, analysts, and sales staff that continue to grow rapidly. Datasembly is proud to have been a part of both 500 Startups and Plug & Play incubators.


Ben Reich

CEO & Co-Founder

Dan Gallagher

CTO & Co-Founder

Lee Insinga

Insight Architect