Key Challenge
Prior to Datasembly, the large number of independent data sources deployed by this manufacturer sometimes created disjointed go-to-market activities, and most often were too slow to demonstrate important changes in an incredibly dynamic market. In short, there was too much noise and not enough signal to effectively support their go-to-market teams. The SRM team needed a more timely, consolidated view of at-shelf, retail pricing.
Solution
The manufacturer’s SRM team integrated Datasembly’s hyper-local, real time data into their data lake in order to leverage the full suite of insights available through data exports. Creating integrated reporting across the company led to the much sought-after “Single Source of Truth.” This consolidated view combined with the consistency, granularity, and quality of the data has enabled these teams to have the right data faster and more accurately than ever before.
Outcome
Using Datasembly, this manufacturer created a new level of market transparency for their SRM team. With their new single source of truth, the SRM team and their Customer teams could deliver new value to their retail customers. They can now quickly and clearly identify in-market pricing at retail for their products, as well as competitor products, unlocking a new competitive advantage. And because Datasembly data is fully shareable, this provided an instant advantage for executing on their newly-reinforced pricing plans with their retail partners.
Datasembly’s speed and granularity of data is a game changer for our SRM and Category Management teams... The shareability of their data has changed the way we interact with our retail partners and ultimately improved our retail execution.
