Market analysis

Grocery Price Index™

The Datasembly Grocery Price Index™ provides the broadest set of standard metrics for tracking and understanding pricing trends in the grocery industry.


Datasembly’s Grocery Price™ Index measures weekly changes in pricing for grocery products using data collected from over 130,000 stores and over 180 retail banners that span over 30,000 zip codes across the United States. The index leverages Datasembly’s unparalleled product data, which collects over two billion product prices daily, with hyper-locality that is second to none.

Insights From Datasembly

National Overview
Grocery price inflation continues to rise rapidly in May at 1.9% for the month which is the 2nd highest increase we have see since October 2019.

  • Snacks, Cookies & Chips grew the most as a top level category at 3.8%
  • Breakfast & Cereal and Produce which grew at 2.9% and 2.5%
  • Baking, Deli, and Meal Solution & Grains & Pasta grew 2.3%, 2%, 2.5%, 2.1%, respectively

Urban vs. Rural
There were some significant differences of price inflation by category between rural and urban segments by category for May:

  • Beverages rose 1.8% in Rural areas in May compared to 0.67% in Large Central Metros
  • Dairy & Eggs rose 3.1% in Rural areas in May compared to 1.4% in Large Central Metros
  • Snacks & Cookies & Chips went up 4.5% in Rural areas compared to 3.3% in Large Central Metros

The Power of Datasembly

Datasembly provides access to billions of grocery & retail pricing records from every store at hundreds of retailers. Our proprietary technology platform allows you to obtain (and share) hyperlocal pricing, promotions, and assortment insight. Gain the information your organization needs to make real-life business decisions quicker, smarter, and more efficiently