Market analysis

Grocery Price Index™

The Datasembly Grocery Price Index™ provides the broadest set of standard metrics for tracking and understanding pricing trends in the grocery industry.


Datasembly’s Grocery Price™ Index measures weekly changes in pricing for grocery products using data collected from over 150,000 stores and over 200 retail banners that span over 30,000 zip codes across the United States. The index leverages Datasembly’s unparalleled product data, which collects over two billion product prices daily, with hyper-locality that is second to none.

Insights From Datasembly

Snacks, Cookies and Chips… Oh My!

The overall increase in grocery prices for February 2023 was 1.0% which is the highest we’ve seen since July 2022 when prices increased by 1.7%.  The increase was driven in large part by the Snacks | Cookies | Chips category which rose 4.4%, almost twice as high as any other category.

National Overview

  • Snacks | Cookies | Chips rose 4.4% which is easily the largest increase we’ve seen since across 2021-2023.  This was such an notable change that we investigated further and found that the subcategory driving this was increase was the Chips category which increased almost 10% in February
  • The next largest category increase was Condiments | Sauces | Spices which increased 2.3%
  • Deli and Baking increased 1.1% and 1.4% respectively
  • Produce prices, however, decreased by 0.5%

Urban vs. Rural

The major differences we found between Large Central Metro areas vs Noncore Rural areas in January were the following:

  • Snacks | Cookies | Chips increased 4.6% in Large Central Metro areas vs Rural Non-core areas which still saw an increase of 3.8%
  • Condiments | Sauces | Spices saw an increase of 2.4% in Large Central Metro areas vs 1.4% in Noncore Rural areas

The Power of Datasembly

Datasembly provides access to billions of grocery & retail pricing records from every store at hundreds of retailers. Our proprietary technology platform allows you to obtain (and share) hyperlocal pricing, promotions, and assortment insight. Gain the information your organization needs to make real-life business decisions quicker, smarter, and more efficiently