Growth in existing markets is one thing. Expansion into new markets, where this grocer had no presence, is an entirely different proposition. However, with a brand built over 100 years, and with fresh support of real-time competitor data for any market, anywhere, this grocer has been able to drive same store sales and successfully enter new markets with great success.
The Pricing and Merchant team chose Datasembly after testing data from eight different providers in a side-by-side comparison trial. The consistency and quality of Datasembly data for their KVIs (key value items), along with Datasembly’s partnership approach, were the deciding factors. Leveraging Datasembly’s granular pricing data, they have been able to maintain strong competitive positions in existing markets where Aldi and Lidl have aggressively moved in, keeping sales and customer traffic high. They have also leveraged Datasembly’s localized competitor data to develop attractive entry price points for each of their new store openings; they see this data as critically important for entering brand new markets successfully.
Real-time market analysis paired with historical local data has become paramount to deliver on the strategy to meet, and even exceed, the most aggressive price points while delivering a high-end brand experience. Customer counts continue to grow year over year and they have succeeded in opening 7 additional stores over the past two years in highly competitive markets, with plans for an additional 8 more in 2023.