Retail Activity Intelligence for FMCG
Compass is your "answers-first" retail intelligence platform, surfacing the most important pricing, promotion & assortment trends as they emerge, across every product, retailer & store.
Compass is your "answers-first" retail intelligence platform, surfacing the most important pricing, promotion & assortment trends as they emerge, across every product, retailer & store.
Instead of waiting weeks to dig through sampled retail data from traditional providers, Compass surfaces critical fast-moving consumer goods insights you can use immediately. You'll spend less time scavenging for insights and more time honing your strategy.
The compass platform
The Market Overview surfaces high-impact trends as they emerge in the marketplace, bringing volatile product categories to light. This tool serves as a great starting point to begin exploring the root causes of key trends at retail across your categories and adjacent categories.
Compass incorporates modules for deep-dive analyses into product pricing, promotion, and assortment / distribution. Pre-built dashboards and intuitive data tools allow you to easily key in on these areas for your categories of interest.
Already have a category or product in mind? Compass' Explore-by-Category tool lets you begin your analysis with category-selection before diving into deeper metrics across pricing, promotion, and assortment.
Compass offers robust and intuitive reporting tools that are custom-made for FMCG use-cases. We've made reporting fast, flexible, easy-to-use, and easy-to-share with anyone in or outside of your organization.
Entire categories are shifting or being reinvented on a regular basis, while retail and manufacturer partners work to compete for today’s consumers. FMCG players are forced to over-invest in slow-moving, sampled data solutions that delay the discovery of key insights, hide critical category trends, and constrict actionability.
Compass runs on a comprehensive weekly market data collection - nothing sampled or averaged. This results in higher accuracy, and faster insights than traditional providers.
Compass' unique approach to retail analytics surfaces key insights as the first step. Spend less time finding the insights that matter, and more time on your response to the market.
Syndicated data tends to come with restrictions on external usage. With Compass, you are free to share your insights and collaborate with anyone, including retail partners.