How CPGs Are Using Datasembly Today: Insights from the POI Panel

At the POI Fall Summit, Datasembly President Ben Reich sat down with Jack Harnedy of Nutrabolt and Jessica Gundermann of Wells Enterprises to talk about how leading CPGs are transforming their pricing, promotion, and execution strategies with real-time shelf data. Here are the biggest takeaways for CPG teams leveraging Datasembly 

Why CPGs Turn to Datasembly

Before adopting Datasembly, both Nutrabolt and Wells relied on syndicated data, manual store checks, and inconsistent retailer information. This created gaps in visibility and a lot of internal confusion whenever a single store showed an unexpected price. Adding Datasembly to the mix created visibility they didn’t have previously

Datasembly became their single, shareable source of truth for store-level price, promotion, assortment, and availability.

Real Ways CPG Teams Are Using Datasembly

1. Tracking Competitive Price Changes in Real Time

Wells now monitors competitor changes at Walmart and other retailers as they happen, not weeks later. This helps them confirm timing, measure store-level retail execution, and align internal teams quickly.

2. Building Smarter Pricing Strategies

Nutrabolt uncovered regional price differences that syndicated averages masked, and instead of losing share when priced 50–60 cents above competitors in some states, the brand actually outperformed, proving its equity was far stronger than teams expected.

Datasembly helped validate a new pricing architecture with confidence.

3. Finding Out-of-Stocks and Distribution Gaps

Datasembly’s availability data helped Nutrabolt uncover recurring out-of-stocks, despite a daily DSD network. The team now flags problem stores, adjusts delivery schedules, and prevents lost sales.         

4. Elevating Retailer Conversations 

Both teams use Datasembly to show retailers exactly what’s happening at peer stores, resolving pricing errors, aligning on shelf execution, and strengthening trust with neutral, indisputable data.

5. Democratizing Data Across the Org

With unlimited licenses, everything from RGM to catman to sales now uses Datasembly directly. The result: faster decisions, clearer alignment, and a shared understanding of the market.

Advice for New Users

• Start small: Pick a few high-impact use cases for quick wins.
• Socialize early and often: Share results broadly to build momentum.
• Embed it in workflows: Integrate data into BI tools for everyday use.
• Challenge assumptions: Real-time data often reveals the opposite of what teams expect.

The Bottom Line

Real-time shelf data is changing how CPGs operate. It reduces uncertainty, improves retailer collaboration, and gives manufacturers actionable visibility into what’s happening right now—store by store, SKU by SKU.

Whether you're focused on pricing, promotion compliance, expansion, or competitive strategy, Datasembly gives CPGs the transparency they need to win in today’s volatile market.