Washington D.C. , April 29, 2020 — Datasembly is providing real-time insight into pricing and availability for some of America’s biggest brands, at a time when they really need it. Shoppers’ preferences have been shifting to online for some time, but the COVID-19 pandemic has accelerated the shift. This is predicted to continue well after ‘stay in place’ orders are lifted. This will leave America’s retailers and brands in need of understanding what is happening in-store by leveraging current data and what is happening online.
Datasembly has helped brands and retailers before and during COVID-19, and is preparing them for the changes post COVID-19. They have successfully helped these brands to:
- Maximize the effectiveness of trade spend
- Understand real-time, in-store pricing and promotion changes at every store
- Provide real-time competitive data – pricing and availability
- Replace averaged market-level data and costly manual audits with store level data
This kind of real-time insight, powered by their proprietary technology, is the foundation of Datasembly’s success. “Datasembly’s technology provides our customers real-time competitive data they lacked, giving them the ability to respond more quickly,” said Ian Sexton, Director of Marketing & Sales. “The pandemic really altered the retail industry. Many retailers and brands did not have visibility into a market that was changing quickly. Datasembly can change that.” In the ever-changing aftermath of COVID-19, it will be important for all businesses to continuously improve and respond quicker to a retail landscape that is not likely to slow down any time soon. This makes it necessary for brands and retailers to have access to real time pricing, promotion, and availability data to remain competitive and customer-centric.