Expanding Boundaries, Unlocking Insights, and Enhancing Value
At Datasembly, 2024 was a year of remarkable growth and innovation. As we reflect on the progress made, we're excited to share what’s coming in 2025. Together, we’re reshaping the way the industry accesses, analyzes, and acts on real-time data.
2024 Highlights
Expanding Collection
Our mission is to collect every product, from every store. This year, we significantly expanded our data coverage:
- New Retailers: We added collection for 9 new banners, including Piggly Wiggly, Trader Joe's, Dierbergs, Rouses, Schnucks, Reasor’s, Big Y, Tractor Supply, and Stater Bros.
- Digital Coupons: We also launched the collection of of digital coupons across 36 banners, including Albertsons Corp, Kroger Corp, Target, Meijer, HEB, Hy-Vee, and Shoprite. This coupon data includes direct product- and store-level attribution, allowing for valuable analyses to be conducted as well as precise and detailed tracking of owned and competitive campaigns.
Enhanced Usage
Many of our customers began their journey with Datasembly for price intelligence, but our capabilities have evolved to support promotional and product availability strategies.
- Promotions Focus: Introduced deeper insights into promotional strategies, such as BOGO vs. dollar-off, and expanded item-level coupon collection with net-down pricing calculations.
- New Landing Page: Released a streamlined app interface to help you navigate pricing, promotion, and product availability analyses with ease.
More Data, Better Insights
We’ve built tools to help you uncover critical market trends:
- Promotional Analysis: Insights into discount depth, promotional duration, and text.
- MAP Compliance: Alerts for pricing violations, ensuring you catch issues before they escalate.
- Distribution Trends: Fast tracking of new and seasonal product rollouts, helping you monitor availability at every distribution point.
- Equivalized Pricing: Advanced algorithms for pricing comparisons, enabling evaluations like cost per pill or sheet of toilet paper.
New Features
- Match Review Page: Simplifies team collaboration on product match approvals.
- Explore Products: New pivoting functionality brings a step closer to high-level aggregations.
2025: What's Ahead
Expanding Data Collection
Our mission continues to drive us:
- Adding even more banners across new regions.
- Expanding coupon and rebate coverage to capture a wider array of promotional savings.
Innovative New Analyses
We’re empowering you to act faster and smarter with:
- Promotion Intelligence: Comprehensive promotional strategy insights, including shelf tactics and discount evaluations.
- Enhanced Distribution Tracking: More robust tools to manage competitive item rollouts.
- Datasembly Hierarchy: A fast, granular categorization system to set a new industry standard.
- One-to-Many Matching: Enabling multiple matches for a single reference product to support complex product relationships.
Features to Delight
- Saved Reports in App: Start the year where you left off with saved reports.
- Enhanced App: New aggregations and intuitive navigation to help you stay ahead of market trends.
Thank You
We’re grateful for your partnership and the opportunity to help you stay at the forefront of the fast-moving CPG and retail landscape. We look forward to continuing our journey together in 2025 as we deliver even greater value and insights.
