Food for Thought
Datasembly's 2023 Mid-Year Update
Jun 28, 2023
Datasembly is creating new tools and advancing existing technologies to help bring even more clarity and insight to the competitive retail marketplace. We’re also excited to share that we recently secured a $16 million series B round of funding led by Noro-Moseley Partners. This new investment allows us to advance our solution and bring new tools to the market faster than ever before.
Here’s a quick look at some of the recent advances in Data Collection, Data Enrichment and Insight Delivery offerings for Q2 2023 along with a sneak peek of things to come.
Our customers continue to demonstrate the new ways they are leveraging the granularity of our data and how they are putting our speed of insights to use to grow their businesses. We know that scale and breadth of data is a top priority for our clients, so we’ve focused on adding additional banners that we collect from and recently added Family Dollar, Food Maxx, 99 cents Only Stores; as well as, new Instacart Banners - Market Basket, Fiesta, Crest Foods.
REMINDER: Your voice matters and we’ve been receiving great suggestions for future collections. If there are retailers you would like to see, please contact your Customer Success Manager (CSM).
We continue to improve the speed and reliability of our collection as well as the internal systems used to monitor and measure them. We have implemented advanced adaptive technologies that self-adjust and quickly navigate anti-bot technologies. We’ve also created a new in-app collection health dashboard and complimentary alerting functionality to provide our partners with at-a-glance monitoring of our collections. It’s currently being rolled out in a limited fashion; please reach out to your Customer Success Manager if you are interested in participating.
We will be adding new retailers to our collection, such as Aldi. We are also continuing to invest further in our bot management technology to ensure a reliable, consistent collection.
We’ve expanded the value of our data by enriching it with processes to improve quality, derive additional attributes, and match similar or same products in a variety of ways.
We’ve introduced private label to private label matching services that deliver new efficiencies and high levels of accuracy. We’ve received tremendous feedback on the improvements this offers from the traditional, manual processes done in-house or through legacy 3rd party vendors.
We have since expanded our new product matching service to include national brand to national brand matching, national brand to private label matching, and the challenging, variable weight product matching.
Data enrichment has also allowed us to introduce product mapping capabilities. Product mapping is the assigning of a UPC to products at banners that don’t provide UPCs on their listings (including Instacart banners) so that our partners can link and compare the same products across banners.
We will be adding capabilities to match to a specific set of stores within a banner to optimize for local matches. This is designed for regionalized retailers who want to view matches based on availability within their specific regions.
Both Product Matching and Product Mapping deliver a quicker, more up-to-date, and more accurate solution to our partners.
Datasembly collects and harmonizes incredible amounts of data at scale. We deliver actionable, insight rich data via three primary mechanisms: our Enterprise Application, Dashboards, and Data Exports.
Datasembly Labs (in App) got a lot of love last quarter! Labs are the spot for early stage work on aggregate analyses, such as comparing pricing trends of product groups. From past partner feedback, we’ve added a new feature for deep linking to the product details page from a single product in the details table. A price gap table has also been added to the Product Group Comparison analysis to help partners assure ideal distance between pricing tiers are followed.
We also see that many of our partners are turning their focus to promotions, so we launched the Promotion Overview labs page into beta. The team is actively seeking feedback on this page, and would love your team’s influence to shape future promotion analysis!
In terms of managing your own data to support insights, partners now have the power to update their hierarchies on demand with the new Self Service Hierarchy Ingestion tool. They can now also add individual items to their hierarchies to keep it up to date.
Keep an eye out for exciting in-app innovations such as user profiles (a great place to set default settings like your preferred banners or price type), and shareable product groups.
We have a number of new items we are working on for release yet this year and want to thank you for your input. As always, if you have any questions or if you would like additional information on any of the updates, please reach out to your CSM for more information!