Welcome to the Datasembly blog! We’re taking our expertise in product data collection technology and building a go-to resource - a library of helpful content created to educate and empower CPGs and Retailers alike.
Today, we’ll be kicking things off by explaining how “yesterday’s data,” the product data that companies have used for decades, isn’t enough.
The old ways of both collecting product data and presenting that data to customers shouldn’t cut it anymore for today’s CPGs and Retailers. The pricing intelligence still being used today by brands and stores across the country isn’t necessarily incorrect; it’s just insufficient. Here’s why:
At Datasembly, we’re changing the way Retailers and CPGs receive, use, and share pricing information. No more “best guesses,” no more averages, no more playing pricing tag with competitors. Our real-time hyper-local pricing data takes all the guesswork out of pricing, negotiating trade spend, better assortment decisions, and data driven promotions. Datasembly allows users to see the complete pricing picture and make better decisions, every step of the way. Our customers have more real time visibility into the competitive retail landscape than ever before; this new source of data with fewer restrictions opens up a world of new opportunities, empowering their teams to work smarter, not harder.
To learn more about our product data collection technology platform, and how it can empower your retail pricing and promotions strategies, reach out today to request a demo. And don’t forget to subscribe to our blog so you don’t miss the latest resources we’ll be putting out there.