Tysons VA, February 2, 2022
Datasembly is the leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands. Custom data has just been released that reveals baby formula out-of-stock rates continue to soar. Out-of-Stock Rate in April 2022 hits 31%.
Data analysis demonstrated that baby formula stock was relatively stable for the first half of 2021. Out-of-stock rate (OOS) fluctuation was between 2-8%. The OOS detail shows that in January 2022, baby formula shortages have hit 23%. Hyperlocal data indicates they will continue to worsen, showing OOS levels now at 31% as of April 2022.
“Inflation, supply chain shortages, and product recalls have brought an unprecedented amount of volatility for baby formula,” said founder and CEO, Ben Reich. “We expect to continue to see the baby formula category being dramatically affected by these conditions. Baby formula stock, which has been one of the more affected categories so far in 2022, and one that will continue to demonstrate higher than average out-of-stock levels.”
State Out-of-Stock Rate Trends
Metro Area Out-of-Stock Rate Trends
Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real-time. Datasembly collects hyper-local, real-time data from tens of thousands of retail, grocery, and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies. Out-of-Stock rates are one of the key data factors collected. For more information, visit datasembly.com.