Home » News » Datasembly Closes Series B Funding: $16 Million

Noro-Moseley Partners Leads Funding Round with John Ale, General Partner Joining the Board of Directors

Tysons VA, May 23, 2023

Datasembly, the leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, announced it has secured $16 million in funding led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners and Staley Capital. Datasembly provides critical software and tools to some of the largest and most competitive CPGs and retailers in the world. These new funds will allow Datasembly to scale in a capital-efficient manner, bringing new tools to the marketplace quickly.

“Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools”

- Ben Reich, Datasembly CEO

“Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools,” said Co-founder and CEO Ben Reich. “While the broader funding environment has cooled, Datasembly has still been attractive to new investors because of the value and differentiated offerings we bring to the marketplace that are unavailable elsewhere.”

With over three years of data gathered using their proprietary data collection engine, Datasembly has amassed the most actionable data set in the marketplace. While legacy market research platforms continue to rely on manual data collection, Datasembly provides competitive intelligence tools that CPGs and retailers can use to get and stay ahead.

​​“CPGs and retailers need comprehensive, cost-effective, real-time pricing and product availability data,” said John Ale, General Partner at Noro-Moseley Partners.

“Datasembly provides the best-in-class solution, collecting and normalizing billions of data points weekly. As its customers continue to fight inflation and weather supply chain issues, Datasembly is instrumental in empowering effective pricing, promotion and assortment decisions.”

John Ale, General Partner - Noro-Moseley

Datasembly continues to lead the industry in collecting and harmonizing retail product data at scale to unlock new levels of analysis and optimization previously unavailable in the marketplace. Recently, Datasembly announced a new Product Matching service that offers the largest base of high quality product matches available. This service provides instant clarity into the competitive product landscape while solving the notoriously difficult challenge of keeping product matching collections up to date through a first-ever, proprietary, match maintenance engine. Datasembly's pricing, promotion, and assortment information for online and brick and mortar retailers provides clients with valuable insight and competitive information for real-time product transparency.

About Datasembly

Datasembly empowers brands and retailers to make data-driven decisions about pricing, promotion and assortment in real-time. Datasembly collects hyper-local, real-time data from over 150,000 stores representing 200 of the largest retailers across North America. Datasembly’s intuitive web application leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies. For more information, visit www.datasembly.com.

Media Contact:
Courtney Grieco
[email protected]

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