CPG Trade Promotion Optimization

Optimize Your Trade Promotions

Datasembly gives CPGs the ability to optimize trade promotion using comprehensive, real time, product-level data with highly-flexible geo filter capabilities.

Trade promotion optimization requires product data that is highly-flexible, robust, and timely. And nobody delivers all three like Datasembly.

trade promotion optimization dashboard

Use Datasembly to...

Track marketplace promotions

Track all aspects of active promotions within your competitive marketplace. Use real-time and historical product data to find price gaps for your campaigns.

The Datasembly platform provides real time, product-level data on discount prices, promotional types (BOGO, % OFF, $ OFF, etc.), locations, and lengths of promotional periods. We've got all the marketplace data you need to launch more strategic and timely promotions.

Build efficiencies in trade budget

Use Datasembly to monitor MAP compliance and assess the validity of requests for trade dollars from retail partners.

A large portion of trade promotion optimization can include the screening of trade spend requests from retailers. Without real-time, store-level insights, it can be very difficult to do so with accuracy and timeliness. Combined with the Datasembly's price-level tracking and alerts, to help with MAP compliance, you'll be able to manage trade budget with more confidence.

Set discount prices with accuracy

Set discount prices based on accurate and comprehensive full-category insights.

The Datasembly platform allows you to identify any product's price in real time, across any banner and location - down to the individual store. Use this robust dataset to help determine ideal price points and locales for your promotions.

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Real time, hyper-local product data that will revolutionize your go-to-market strategy.